1. It sells: Marketing is important because it helps you sell your products or services. 1) Fundamentals of Marketing Management: These powerpoint slides analyze the marketing process and give managers the foundation needed for success in marketing management. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot. Product life cycle is important … We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Increase Productivity: Operation management played an important role in increasing the productivity of business. Basis of organization’s Existence: When customers are satisfied from the firm’s goods and services … CONCEPTS This process begins quite early from the marketing research and encompasses the media campaigns that helps to sell the product. Whether you’re … If you continue browsing the site, you agree to the use of cookies on this website. It helps in a clean mix creation. CORE MARKETING Quality School of Management: Quality school of management is also called as Total quality management and it is a modern and best model for operating a firm. The national income of the country is composed not of money, but of the goods and services which money can buy. Previous Page. Looks like you’ve clipped this slide to already. Sales management facilitates the directions of activities and functions which are involved in the distribution of goods and services. Chapter 1 Marketing: Definition & Importance All activities involved in creation of time, place and possession utilities. Now customize the name of a clipboard to store your clips. Introduction to Retail Marketing: Retailer is the person or institution who delivers goods to final … The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. The concept of branding is totally related to the promoting the objectives … “What gets measured, gets managed.” – Peter Drucker. Sales Management Sales management is one of the important functions of marketing management. See our Privacy Policy and User Agreement for details. Versatile Business School, Egmore, Chennai - 600 008. Principles of management have four important functions and all these functions together are called as a P-O-L-C framework. Marketing management has gained importance to meet increasing competition and the need for improved methods of distribution to reduce cost and to increase profits. MARKETING MANAGEMENT Brand Recognition. Companies can employ software suites to track and analyze customer activity on their websites, in their online stores, across social media, and even their responses to … Marketing Helps in Transfer, Exchange and Movement of Goods: Marketing is very helpful in … It is the process of organizing, directing and controlling the activities related to marketing of goods and services to satisfy customers’ needs & achieve organizational goals. The following are the other factors showing importance of the marketing management: A reduction in the cost of marketing is a direct benefit to the society by making the goo… Marketing is one of the most important things a business can do. It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. See our User Agreement and Privacy Policy. UNIT I See our Privacy Policy and User Agreement for details. Importance of Marketing of Services Given the intangibility of services, marketing them becomes a particularly challenging and yet extremely important task. Sales management concerns with planning, implementation, and controlling selling efforts. Marketing Management - Product Life Cycle - Product life cycle is the timeline of demand for the product from its initial stage of introduction. Next Page . Marketing management mba ppt 1. 10/9, 2007; 2 Marketing A Guiding Corporate Philosophy or A . Clipping is a handy way to collect important slides you want to go back to later. This case study illustrates the importance of knowing that strategies are not only about doing the right thing but also not doing the wrong thing. Fontys Presentatie International Business and Management Studies, Open Dag ma... Delivering Value:Designing & ManagingIntegrated Marketing Channels, Indian Retail Sector and Pantaloons India Pvt. Fig5: P-O-L-C framework. One way of standing out is in making creative and visually stimulating presentations. It manages all aspects of production activities to achieve highest efficiency possible. If you continue browsing the site, you agree to the use of cookies on this website. 3. ADVERTISEMENTS: Sales Management: Functions and Importance of Sales Management – Explained! Strategic marketing management 1. Sales department carries out selling functions. You can change your ad preferences anytime. You can change your ad preferences anytime. Operation manager are responsible for designing production plan for carrying out the operations. The process of Marketing involves: The process of Planning & Executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Create brand awareness. DEFINITION • Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. The Marketing managers are responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. 1. Prepared by: Annalyn Peña – MM Hospitality Marketing process includes ways in which value can be created for the customers to satisfy their requirements. Understanding Marketing Management The importance of marketing Marketing is everywhere It is a vital ingredient for business success. Product life cycle is an important tool for market forecasting, planning and control. Ltd.mat, Kotler-Keller - Marketing Management : Delivering Value, No public clipboards found for this slide. 2. STRATEGIC MARKETING MANAGEMENT MKTM 3161 ECTS-6 2. 7. 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